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Budget 2001
Brief
To create and develop a comprehensive site for Budget 2001.
Objective
Present a macro and micro view of the Budget to generate traffic and to monetise the effort.
Pre Launch
Tied up with one of India's leading credit rating agencies for pre-Budget sectoral analysis and post-Budget impact analysis.
Made a site plan keeping in view the need for immediate, authentic information and opinions and feedback on the Budget.
Details of previous two Budgets.
Lining up the backend resources to ensure speedy translation of content on the Internet.
Got in touch with leading opinion makers from various industries to give their expectations of the Budget and their reactions to it.
Pre-Budget and post-Budget chats organised with leading financial experts.
Created interactivity through message boards for readers to post their views.
Launch
During the Budget speech, provided paragraph by paragraph text of the speech with a 3 sec delay.
Post Launch
Detailed impact analysis for all sectors.
Opinions on the Budget from leading industrialists, bankers, executives on how they were likely to get impacted by the Budget. The responses were available on the site from half an hour of the Budget speech being delivered.
Results
Enormous user satisfaction.
Traffic generation.
A leading corporate with online interests sponsored the site.
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