Brief
Establish comprehensive Indian travel portal
Objective
Create a portal as the gateway to India. Provide total travel solutions with complete and informative database pertaining to travel needs with fact files, travel tips, advice and help, and also a platform for comprehensive online travel packages that include adventure and niche travels.
An interactive space for readers to share their travel experiences and insights through travelogues, participation in writing and photography contests and a mailbag to air views. Bring home another reality for the virtual traveler. Provide inspiration to explore India and discover the joy of adventure activities. A home away from home, a space to bond, to relive memories and plan home-comings for the NRI. For the international reader, promote India as a unique destination that beckons. Keep alive the wanderer in us who seeks new adventures and makes dreams happen.
Results
Developed a vast travel community for whom the portal became a passion. Constant updates, contests, travel packages and an ever expanding user base made it the best known and most comprehensive travel portal of India.
The site won the Best of Asia Pacific Award; rated as Chip magazine's Best 25 sites; a 4-star rating by www.britannica.com (the highest for any Indian site) and was reviewed favourably by national newspapers like Times of India and internationally by Time magazine.
